Laura Beauchamp, who previously served as director of innovation strategy and consulting for KeyString Labs, has been named director of resource planning and market operations for Entergy Louisiana. In this role, Beauchamp will be responsible for managing the company's planning of generation, transmission and wholesale power activities. 

While at KeyString Labs, she helped lead a team of innovation managers and strategic designers in dynamic start-up innovation projects. This included ideation, product development and full commercialization of new products and services. 

Prior to her time at KSL, Beauchamp spent two years as director of utility finance and strategy, where she managed financial operations for the utility while ensuring accuracy of financial reporting. 

Beauchamp has spent over 20 years with the company, also holding positions such as director of Entergy Louisiana finance, manager of regulatory strategy and manager of Louisiana regulatory affairs. 

Beauchamp received her bachelor's degree in management and finance from Tulane before going on to earn her master's from Tulane's A.B. School of Business in energy finance.

Updated March 2022